Step 2: Write copy that sells
There's a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:
1.Arouse interest with a compelling headline.
2.Describe the problem your product solves.
3.Establish your credibility as a solver of this problem.
4.Add testimonials from people who have used your product.
5.Talk about the product and how it benefits the user.
6.Make an offer.
7.Make a strong guarantee.
8.Create urgency.
9.Ask for the sale.
Throughout your copy, you need to focus on how your product or service is uniquely able solve people's problems or make their lives better. Think like a customer and ask "What's in it for me?"
Step 3: Design and build your website
Once you've got your market and product, and you've nailed down your selling process, now you're ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone's attention--otherwise they're gone, never to be seen again. Some important tips to keep in mind:
•Choose one or two plain fonts on a white background.
•Make your navigation clear and simple, and the same on every page.
•Only use graphics, audio or video if they enhance your message.
•Include an opt-in offer so you can collect e-mail addresses.
•Make it easy to buy--no more than two clicks between potential customer and checkout.
•Your website is your online storefront, so make it customer-friendly.
to be continued
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